Signature Introduces Waterproof WPC Designed for Hospitality and Senior Living Spaces

For immediate release

May 18, 2018 — Signature announced the introduction of high-performance, waterproof composite core (WPC) to its portfolio of flooring products. The two styles, Natural Instinct and Notable, are Signature’s premier offering of hard surface resilient flooring designed specifically for hospitality and senior living spaces.

Featuring the realism of embossed-in-register detail, Natural Instinct explores a luxurious palette of rustic modern wood visuals, offered in impressive 9” x 60” planks. The variety of species, in nine colorways, feature muted tones that complement a wide range of interiors.

A distinguished choice for all types of spaces, Notable provides an array of wood visuals in stunning colorations and textures, available in in 6” x 48” planks. The thirteen colors include warm and cool gray tones as well as rich, deep browns and bleached woods. Notable makes for a unique floor with its high contrast in color variation.

Both styles feature the high performance of a waterproof, phthalate-free composite core construction and 20 mil wear layer. The attached IXPE closed cell cushion provides excellent sound absorption for a quieter floor (IIC rating of 62). The cushion also hides subfloor imperfections, which, in combination with the Uniclic® Locking System, allows for a fast floating installation and immediate access to the space. Both styles have a commercial urethane finish with double UV coating to protect against fading, scratching and staining, while making the floor easy to clean.

Beautiful on their own, Natural Instinct and Notable are also designed to coordinate with Signature’s broad range of soft surface flooring products. This makes it simple to create unique spaces with a mix of flooring types, and it allows designers to address the different flooring needs of different areas within a space, while maintaining a cohesive design.

About Signature

Signature is an industry leader focused solely on helping clients create extraordinary hospitality and senior living spaces, with unique flooring solutions that expand each client’s vision. The vertically integrated manufacturer offers custom carpet, broadloom carpet, rugs and LVT. Through creative styling, world-class custom design capabilities, a spirit of innovation and the highest quality of service, Signature makes signature spaces a reality. For more information about Signature’s products, please call 800.809.7086 or visit



Angie Carter, Marketing Director, Signature

706.270.5799 ext. 5617